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Breakthrough projects center on incremental product enhancements, incremental process improvements, or incremental changes on both dimensions.
Degree of Operating Leverage
A financial ratio that measures the sensitivity of a company's earnings before interest and taxes (EBIT) to a percentage change in sales, indicating the impact of fixed costs on profits.
High-low Method
The high-low method is an accounting technique used to estimate the variable and fixed costs of a business based on the highest and lowest levels of activity.
Unit Sales Price
The price at which an individual unit of a product is sold, important for determining profitability and setting pricing strategies.
Advertising
The activity of promoting products or services to potential customers through various channels.
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