Examlex
Products that share a common platform but have different specific features and enhancements that are required for different sets of consumers constitute:
Consumer Behavior
The study of how individuals or groups select, purchase, use, and dispose of goods, services, ideas, or experiences.
Target Markets
Specific groups of potential customers that businesses aim to reach with their products, services, and marketing efforts.
Niche Marketing
A targeted marketing strategy that focuses on a specific segment of the market, catering to a unique demand or demographic.
Decision-Making Process
A series of steps that lead from identifying a problem or opportunity to making a choice among alternative courses of action.
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