"Lead Users" Are Characterized as Important Sources of New Product

question 43

Multiple Choice

"Lead users" are characterized as important sources of new product ideas because they:

• A)have needs that will be general in the marketplace in the future.
• B)represent influential buying organizations.
• C)are consistent early adopters of new technologies.
• D)all of the answer choices

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Definitions:

Group Affiliations

The connections or associations an individual has with certain groups or organizations, often shaping one's identity and social interactions.

Totemic Behavior

Practices and beliefs related to totemism, where certain natural objects, animals, or plants are seen as emblematic or spiritually significant to a group or individual.

Sports Mascots

Symbols, often in the form of characters or animals, used by sports teams to represent their identity, spirit, and values to fans.

Common-interest Associations

Organizations formed by individuals who unite to pursue shared goals or interests, ranging from hobby clubs to professional societies.