Along with Consumer-Goods Names Like Nike or Coca Cola, the World's

question 28

Essay

Along with consumer-goods names like Nike or Coca Cola, the world's most valuable brands include high-tech representatives such as Intel, Hewlett-Packard, IBM, and Microsoft. Describe the attributes of a strong high-tech brand. Do the investments in building a high-tech brand pay off? Explain.

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Definitions:

Cross-Training

A training method where employees are taught skills and responsibilities outside their usual duties to improve workforce flexibility and efficiency.

Stock Shelves

The process of organizing and replenishing inventory on store shelves to ensure products are available and neatly displayed for customers.

New Skills

Abilities or competencies that are recently acquired or needed to perform tasks effectively.

Self-Manage

The ability to direct one's own activities and work independently, often involving self-discipline and time management skills.