The Concept of Tangibility Helps the Manager To

question 11

Multiple Choice

The concept of tangibility helps the manager to:

• A)focus clearly on the firm's total market offering.
• B)recognize that a change in one of the elements of the marketing offering may completely change the offering in the view of the customer.
• C)determine how a service will be marketed.
• D)all of the answer choices.

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Definitions:

Price Uncertainty

Refers to the fluctuation in the prices of goods or services in a market, which can be due to various factors including demand, supply, and external economic conditions.

Warehousing Space

The area allocated for the storage of goods in a building or designated area until they are ready to be shipped or sold.

Enrollment

The process of registering or entering into a membership, course, or program.

Accredited College

An educational institution that has formally met the quality standards set by an official accrediting body, ensuring its offerings are recognized and respected.