Customer Value Represents a Business Customer's Overall Assessment of a Supplier

question 58

Essay

Customer value represents a business customer's overall assessment of a supplier based on perceptions of benefits received and sacrifices made. Discuss the benefits and sacrifices typically considered by customers when assessing value. What has recent research discovered matters most in customer value and how do these findings impact business marketing strategies?

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Definitions:

Flash Cards

Small cards used for studying and memorization, typically with a question on one side and the answer on the other.

Underlining

The process of drawing a line beneath text to emphasize or highlight it.

Organization

The act of structuring or arranging parts or elements of something systematically for efficiency or clarity.

Interest

A charge for borrowed money, generally a percentage of the amount borrowed or the enthusiasm for or attention dedicated to a particular subject or activity.