The Type of International Strategy That Concentrates as Many Activities

question 45

Multiple Choice

The type of international strategy that concentrates as many activities as possible in one country, serves the world market from the home base, and closely coordinates those activities that must be performed near the buyer (for example, service) is referred to as:

• A)a country-centered strategy.
• B)an export-based strategy.
• C)a purest global strategy.
• D)a segmented international strategy.
• E)a coordinated international strategy.

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