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Lowest total cost and product innovation are two forms of differentiation that can be uses by business marketers when developing a value proposition.
Civil War
A war between factions or regions within the same country, often characterized by internal conflict over political, social, or economic issues.
Public Opinion
The aggregate of individual attitudes or beliefs held by the adult population on any given issue or topic.
Illegitimate Power
Power that is gained or exercised through unjust, non-consensual, or unethical means, often lacking recognized or legitimate authority.
Vertical Mosaic
A concept that describes a society where individuals and groups are ranked according to various hierarchical social characteristics like ethnicity, income, and occupation.
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