Which of the Following Statements Concerning Business Market Segmentation Is(are)

question 57

Multiple Choice

Which of the following statements concerning business market segmentation is(are) true?

• A)The decision to enter a particular market segment carries with it significant long-term resource commitments for the industrial firm.
• B)In evaluating alternative bases for segmentation, the marketer is attempting to identify good predictors of differences in buyer behavior.
• C)Segmentation decisions can be reversed more easily in the business market than in the consumer market.
• D)all of the answer choices.
• E)Both the decision to enter a particular market segment carries with it significant long-term resource commitments for the industrial firm and in evaluating alternative bases for segmentation, the marketer is attempting to identify good predictors of differences in buyer behavior.

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Definitions:

Activity Rate

The predetermined overhead rate used in activity-based costing to assign overhead costs to products or services based on a specific activity.

Machine Setups

The process and associated costs of configuring machinery to produce a specific product or batch of products.

Activity Cost Pool

A compilation of all the costs related to a specific activity or process in cost accounting.

Overhead

The ongoing administrative and operational expenses of a business that are not directly attributable to specific business activities.