Which Is NOT a Requirement in Identifying a Market Segment

question 49

Multiple Choice

Which is NOT a requirement in identifying a market segment?

• A)Measurability
• B)Accessibility
• C)Substitutionary
• D)Responsiveness
• E)Both measurability and substitutionary

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Definitions:

Cash Returns

Financial returns or profits that are received in the form of cash, as opposed to stock dividends or other non-liquid forms of return.

Inventory

Goods and materials held by a company for the ultimate goal of resale or production, including raw materials, work-in-progress, and finished goods.

Bank Credit Cards

Financial instruments issued by banks allowing cardholders to borrow funds up to a pre-approved limit for purchases or cash advances.

Credit Card Expense

Costs incurred from using a credit card, including interest charges, annual fees, and transaction fees.