Chandler Machine Tool Has Been Successful in Segmenting Their Market

question 51

Multiple Choice

Chandler Machine Tool has been successful in segmenting their market using the following bases: (1) NAICS category and (2) key purchasing criteria emphasized by particular groups of buyers within each NAICS industry. They are using:

• A)macro bases of segmentation.
• B)micro bases of segmentation.
• C)a blend of macro and micro bases of segmentation.
• D)psychographic and economic bases of segmentation.
• E)none of the answer choices.

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Definitions:

Common Stock

An investment vehicle that indicates a partial ownership stake in a corporation, offering the investor voting privileges and a fraction of the company's profits in the form of dividends.

Par Value

The stated or par value of a bond, stock share, or coupon as indicated by the issuing entity.

Shares

Units of ownership interest in a corporation or financial asset, providing a share in profits and an entitlement to company assets and dividends.

Total Stockholders' Equity

The net value of a company, calculated as total assets minus total liabilities.