Concerning Segmentation Criteria, _____ Concerns the Degree to Which Segments

question 81

Multiple Choice

Concerning segmentation criteria, _____ concerns the degree to which segments respond differently to different marketing mix elements, such as pricing or product features.

• A)measurability
• B)accessibility
• C)substantiality
• D)compatibility
• E)responsiveness

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Definitions:

Referent

An entity or aspect that forms the basis for comparison, identification, or referencing in communication or thought processes.

High Integrity

This term describes individuals or entities that consistently adhere to strong moral and ethical principles in all their actions.

Politics

Activities associated with the governance of a country or area, especially the debate among individuals or parties hoping to achieve power.

Ambitious

Having a strong desire for success, achievement, or distinction, often coupled with a willingness to work hard.