Which of the Following Are Means by Which a Marketer

question 19

Multiple Choice

Which of the following are means by which a marketer can implement a microsegmentation strategy?

• A)Importance of the purchase.
• B)Attitudes toward vendors.
• C)Organizational innovativeness.
• D)Both importance of the purchase and attitudes toward vendors.
• E)Both importance of the purchase and organizational innovativeness.

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Definitions:

Ladino

A language, also known as Judeo-Spanish, spoken by descendants of Sephardic Jews who were expelled from Spain in 1492.

Central America

A geographical region in the Americas comprised of seven countries located between Mexico and South America.

Eastern Europe

A geographical and cultural region of Europe, traditionally comprising the countries east of Germany and west of the Ural Mountains.

Symbolic Value

The importance or meaning something holds which is not based on its practical utility but on what it represents or signifies.