Successful Implementation of a Business Segmentation Strategy Requires Attention to Which

question 96

Multiple Choice

Successful implementation of a business segmentation strategy requires attention to which of the following issues?

• A)Adaptations to serve selected international markets.
• B)A comprehensive on-line strategy to provide continuous support to customers in the segments.
• C)Organization of the sales force.
• D)All of the answer choices.
• E)Both a comprehensive on-line strategy to provide continuous support to customers in the segments and organization of the sales force.

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Definitions:

Behavioral Economics

An area of economics that examines the influence of psychological, cognitive, emotional, cultural, and social aspects on economic decision-making.

Net Change

The difference between the closing value of a financial instrument on a given day and its closing value on the preceding day.

Stock Market

A collection of markets and exchanges where the buying, selling, and issuance of shares of publicly-held companies take place.

Self-Control Problems

Refers to the difficulty people have in sticking with earlier plans and avoiding suboptimal decisions when finally confronted with a particular decision-making situation. A manifestation of time inconsistency and potentially avoidable by using precommitments.