Examlex
Effective segmentation often begins with the analysis of macrolevel bases of segmentation, and then continues with the identification of microsegments within each potential macrosegment using microlevel bases of segmentation. However, segmentation can effectively end after considering only macrolevel variables. Please provide an illustration of a situation where only macrolevel bases are used to identify market segments and what variables or issues business marketers should use to determine whether macrosegmentation alone is enough for effective organizational market segmentation.
Locus Of Control
A psychological concept that refers to how strongly people believe they have control over the situations and experiences that affect their lives.
External Locus
A psychological concept referring to individuals who believe that their life events are largely influenced by external factors or forces beyond their control.
Internal Locus
A psychological term referring to individuals who believe they can control their life events and outcomes.
Feeling Trapped
An emotional state where an individual feels confined or unable to escape from a situation.
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