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Examples of Possible Micro Bases of Business Market Segmentation Include

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Examples of possible micro bases of business market segmentation include size, geographical location, and usage rate of buying organizations.


Definitions:

Public Places

Areas that are open and accessible to the general public, such as parks, libraries, and streets.

Morbidity Rates

The frequency or proportion of individuals in a population who experience a specific illness, condition, or disease during a given time period.

Smoking Kills

A warning indicating that the act of inhaling smoke from substances, such as tobacco, has been medically proven to result in fatal diseases, including cancer and heart disease.

Culture

The sum of attitudes, customs, and beliefs that distinguish one group of people from another, transmitted through language, material objects, ritual, institutions, and art.

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