Which of the Following Statements Concerning Business Market Segmentation Is(are)

question 79

Multiple Choice

Which of the following statements concerning business market segmentation is(are) false?

• A)In selecting a market segment, the business marketer is also choosing a competitive environment.
• B)The cost of research increases if a microlevel of segmentation is required.
• C)Compared to their consumer goods counterparts, business marketers can more readily change segmentation strategies, shifting attention from one segment to another.
• D)Both in selecting a market segment, the business marketer is also choosing a competitive environment and compared to their consumer goods counterparts, business marketers can more readily change segmentation strategies, shifting attention from one segment to another.

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Definitions:

Financial Leverage

Employing leveraged capital to enhance the expected returns on an investment.

Operating Leverage

The degree to which a company uses fixed operating costs, whereby a small change in sales significantly affects profitability.

Operating Leverage

A measure of how sensitive a company's operating income is to a change in its sales volume, emphasizing the impact of fixed costs.

EBIT

Earnings Before Interest and Taxes represents a metric for gauging a firm's profit, specifically excluding expenses related to interest and taxes.