The Microsegmentation of Business Markets Center on Characteristics Of

question 58

Multiple Choice

The microsegmentation of business markets center on characteristics of:

• A)buying organizations (e.g., the size).
• B)the product application (e.g., end market served).
• C)decision-making units (e.g., decision style).
• D)the purchasing situation (e.g., types of buying situation).
• E)geographic regions (e.g., Midwest).

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Definitions:

MR

Marginal Revenue, the additional income earned from selling one more unit of a good or service.

AVC

Average variable cost; the total variable costs divided by the quantity of output produced, illustrating cost per unit.

Break Even

The point at which total costs and total revenue are equal, resulting in no net loss or gain for a business.

Variable Costs

Costs that vary directly with the level of production or output, such as materials and labor costs.