Lansing Motor Works Produces a Line of Precision Motors

question 88

Multiple Choice

Lansing Motor Works produces a line of precision motors. Based on feedback from the sales force, management has learned that one of their new motors is especially well-suited to high-speed packaging systems. The new motor requires less maintenance and has a longer useful life than competing offerings. Lansing Motor Works is now concentrating on this segment. This provides an illustration of segmentation on the basis of:

• A)usage rate.
• B)purchasing strategy.
• C)size of firm.
• D)value-in-use.
• E)organizational innovativeness.

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Definitions:

Midstream

In the oil and gas industry, refers to the transportation, storage, and wholesale marketing of crude or refined petroleum products.

Reamplify

The process of amplifying a signal again, usually to restore its strength after it has been weakened or degraded.

U.S. Currency

The official money used in the United States, primarily consisting of Federal Reserve Notes (dollars) and coins.

Held Abroad

Refers to assets or investments located or held in a foreign country, outside of the investor's home nation.