When a Business Marketer Determines Whether a Buyer Is Employing

question 90

Multiple Choice

When a business marketer determines whether a buyer is employing a new task, modified rebuy or straight rebuy decision-making process, what macrolevel segmentation variable is being used?

• A)Type of buying situation.
• B)Structure of procurement.
• C)Geographical location.
• D)End market being served.

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Definitions:

Punitive

Relating to or aiming at punishment.

Authoritarian

A leadership or governance style characterized by strict obedience to authority, often at the expense of personal freedom.

Uninvolved

A parenting style characterized by a low level of responsiveness and demand, often associated with neglectful or dismissive behavior towards children.

Dirty Clothes

Dirty clothes refer to garments that have been soiled or contaminated and require washing to be cleaned and deemed hygienic for wear again.