Successful Implementation of a Business Segmentation Strategy Requires Attention to Which

question 96

Multiple Choice

Successful implementation of a business segmentation strategy requires attention to which of the following issues?

• A)Adaptations to serve selected international markets.
• B)A comprehensive on-line strategy to provide continuous support to customers in the segments.
• C)Organization of the sales force.
• D)All of the answer choices.
• E)Both a comprehensive on-line strategy to provide continuous support to customers in the segments and organization of the sales force.

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Definitions:

Subsidize

The act of providing financial assistance to individuals, businesses, or industries to support or promote economic activities.

Basic Research

Fundamental scientific research aimed at increasing understanding and knowledge, without specific immediate commercial applications.

Free-Rider Problem

A situation in which individuals consume more than their fair share of a public resource, or shoulder less than a fair share of the costs of its production, because they are not charged for their usage.

Public Good

A good that is non-excludable and non-rivalrous, meaning it can be used by everyone and one person's use does not reduce availability to others.