Which of the Following Statements About Buying Centers Is True

question 59

Multiple Choice

Which of the following statements about buying centers is true?

• A)The composition can change from one buying situation to another.
• B)Different individuals are important to the process at different times.
• C)Buying centers vary from firm to firm.
• D)All of the answer choices are true.

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Definitions:

Rapport

A harmonious relationship in which people or groups concerned understand each other's feelings or ideas and communicate well.

Mutual Confidence

The shared belief in the reliability, truth, ability, or strength of each other within a relationship.

Mutual "Liking"

A reciprocal feeling of fondness or affection shared between individuals.

Violence Triad

A theory suggesting that three behaviors during childhood (animal cruelty, obsession with fire setting, and persistent bedwetting) are predictive of violent tendencies later in life.