Evaluation Criteria Are Specifications That Organizational Marketers Use to Compare

question 10

True/False

Evaluation criteria are specifications that organizational marketers use to compare alternatives.​

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Definitions:

Independent Variable

A factor or condition that is manipulated in an experiment to determine its effect on a dependent variable.

Dependent Variable

In an experiment or study, it's the variable being tested and measured, which is expected to be influenced by another variable (the independent variable).

Dependent Variable

A variable in a scientific experiment that changes in response to the manipulation of the independent variable.

Independent Variable

In research, the variable that is manipulated to observe its effect on a dependent variable.