Those Buying Decisions That Involve a Narrow Set of Choice

question 61

Multiple Choice

Those buying decisions that involve a narrow set of choice alternatives, encompass a moderate amount of both information search and analysis, and concentrate on the long-term relationship potential of suppliers are called:

• A)simple modified rebuy.
• B)complex modified rebuy.
• C)casual purchases.
• D)routine low priority purchases.
• E)specialty purchases.

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Definitions:

Triple Bar

A symbol (≡) used in logic to denote that two statements are logically equivalent.

Tilde

a character (~) used in various contexts including mathematics to indicate similarity or approximation, and in computing to represent home directories or negation.

Dot

A small round mark or spot, often used in writing or printing to signify a full stop or a part of a lowercase letter.

Wedge

A piece of material, typically metal or wood, with a sharp edge that tapers to a thin point, used for splitting, lifting, or securing.