Those Buying Decisions That Involve a Large Set of Choice

question 81

Multiple Choice

Those buying decisions that involve a large set of choice alternatives and pose little uncertainty, and involve buyers actively searching for information, applying sophisticated analysis techniques, and careful consideration of long-term needs are called:

• A)simple modified rebuy.
• B)complex modified rebuy.
• C)casual purchases.
• D)routine low priority purchases.
• E)specialty purchases.

---

Definitions:

Import

The act of bringing goods or services into one country from another for the purpose of trade.

Interest Rate Parity

A theory suggesting that the difference in interest rates between two countries will be equal to the differential between the forward exchange rate and the spot exchange rate.

British Security

A financial instrument issued in the UK that represents either equity in a company, debt obligations, or other rights to ownership or profit.

Forward Rate

An agreed-upon price for a financial transaction that will occur at a future date.