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The Business Market Consists of the Following Three Components

question 63

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The business market consists of the following three components:


Definitions:

Encoding Specificity

Encoding specificity refers to the principle that cues and contexts specific to a particular memory will be most effective in helping us recall it.

Memorability

The quality of being easily remembered or recalled.

Encoding Specificity

The principle that memory retrieval is more effective when the cues present at the time of encoding are also present at retrieval.

Memorability

The quality of being easy to remember due to being notable or remarkable.

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