Jim Craig, a Marketing Manager at a Communications Equipment Firm

question 68

Essay

Jim Craig, a marketing manager at a communications equipment firm, was enthusiastic about the prospects for the new, upgraded model of the Apex tester. The previous two models were quite profitable and a marketing research study clearly identified the improvements that should be embodied in the new model. Key market segments wanted a lighter more compact system and one that could handle a wider range of equipment test functions. Given the strength of the firm's R&D and manufacturing capabilities and the "can do" attitude that prevailed in the organization, Jim was confident that the model could be designed to incorporate the new upgrades and meet the planned target to release the new model in fifteen months. To his surprise, however, R&D and manufacturing vigorously resisted his proposed modification. In the end, the Apex tester was released on schedule, embodied the attributes isolated by marketing research, and was a glowing market success. Why do managers who represent different functional areas often see things differently and clash over the appropriate strategic course? What steps can marketing managers like Jim take to minimize cross-functional conflict while serving as a strong advocate for the consumer?

Recognize the operational functions and the importance of pressure levels in different gear selector positions.

Understand the impact of the number of planetary pinions and the role of the planetary carrier assembly in torque transmission.

Explain the use and advantages of multiple disc clutches in truck automatic transmissions.

Comprehend the effects of modulator pressure on transmission shifts and the factors determining transmission governor pressure.

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Definitions:

Environmental Changes

Alterations to the natural environment caused by natural phenomena or human activities, impacting ecosystems and biodiversity.

Founder Effect

A genetic phenomenon that occurs when a new colony is started by a few members of the original population, leading to reduced genetic variation.

Isolated

Being separated from others, either physically or socially, resulting in a lack of contact or interaction.