Bond Office Products Manufactures a Diverse Array of Office Supplies

question 60

Multiple Choice

Bond Office Products manufactures a diverse array of office supplies and serves the business market. Which of the following characteristics is (are) associated with the marketing strategy for this category of goods?

• A)Personal selling is less important for supplies than it is for other categories of goods having a higher unit value, such as installations.
• B)the company requires a wide variety of marketing middlemen to cover the broad and diverse market adequately.
• C)Price may be critical in the marketing strategy because many office supply items are undifferentiated.
• D)All of the answer choices.
• E)Both personal selling is less important for supplies than it is for other categories of goods having a higher unit value, such as installations and price may be critical in the marketing strategy because many office supply items are undifferentiated.

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Definitions:

Chronic Obstructive Pulmonary Disease

A group of lung conditions that block airflow and make breathing difficult, predominantly caused by smoking.

Chronic Asthma

A long-term inflammatory disease of the airways of the lungs, characterized by recurrent breathing difficulties, wheezing, and coughing.

Venous Stasis

A condition of slow blood flow in the veins, usually in the legs, which can lead to blood clots and swelling.

Pulmonary Emboli

Obstructions in the pulmonary artery or its branches caused by blood clots that travel to the lungs, potentially leading to life-threatening conditions.