The Business Market Can Be Segmented on Several Bases

question 65

Multiple Choice

The business market can be segmented on several bases. Macro bases of segmentation center on:

• A)characteristics of the buying situation.
• B)characteristics of the buying organization.
• C)the nature of the product application.
• D)all of the answer choices.
• E)both characteristics of the buying situation and the nature of the product application.

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Definitions:

Physiologic Jaundice

A common condition in newborns, resulting from the breakdown of excess red blood cells, leading to a yellowing of the skin and eyes.

Bilirubin

A yellow compound that occurs in the normal catabolic pathway that breaks down heme in vertebrates, its levels are used to assess liver function.

Red Blood Cells

Oxygen-carrying cells in the bloodstream, essential for delivering oxygen to tissues and organs throughout the body.

Normal Newborn

A term describing a newborn baby who has passed all initial health screenings and shows no signs of diseases or abnormalities.