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Dell Computer has excelled with a fast-paced build-to-order approach that involves taking customer orders online, orchestrating production tailored to each customer, and forging a one-to-one relationship with the customer after the sale. Some auto industry executives have turned to Michael Dell, the company founder, for advice concerning how to make their businesses look like his. Senior executives at Ford, for example, envision a future where customers will order online and factories will build to order, eliminating billions of dollars of inventory costs (for example, large stocks of vehicles on hand). All of those mass produced cars sitting for weeks on dealer lots represent a massive investment that yields no return until a buyer comes along.
a.Evaluate the feasibility of a build-to-order system for an automaker like Ford and outline the key requirements that Ford must meet to make the strategy work for a potential customer like you.
b.How would a build-to-order system alter the way in which suppliers (business marketers) would serve Ford as a customer?
Civil Rights Amendments
Refers to the 13th, 14th, and 15th amendments to the U.S. Constitution, which abolished slavery, granted citizenship rights, and prohibited voting discrimination based on race, respectively.
African Americans
An ethnic group in the United States with ancestry traced back to the African continent, especially those whose ancestors were brought to America through the transatlantic slave trade.
Age of Majority
The legally recognized age at which an individual is considered an adult and is responsible for his or her actions, with the ability to enter into legal contracts and enjoy full legal rights and obligations.
Juvenile Court
A court of law responsible for the trial or legal supervision of children under a certain age, typically those who are accused of violating a law.
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