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Business marketers that define their business markets with a horizon that stretches beyond the boundaries of the United States to include foreign markets for industrial goods and services employ:
Debt Ratio
A financial metric that measures the proportion of a company's total debt to its total assets, indicating the degree of leverage and financial risk.
Total Debts
The cumulative amount of all debts and liabilities a company or individual owes.
Total Assets
The sum of all owned resources (current and non-current assets) that a company possesses, which can be found on its balance sheet.
Assets Turnover
A financial ratio that measures the efficiency with which a company uses its assets to generate sales.
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