The Development of Spanish Influence in California in the Mid-1760s

question 29

Multiple Choice

The development of Spanish influence in California in the mid-1760s and 1770s was facilitated by

• A) the Black Legend.
• B) the establishment by Father Junipero Serra of a chain of Spanish missions starting in San Diego and up the California coast to Sonoma.
• C) existing permanent settlements of Native Americans in California.
• D) the lack of interest by Christian missionaries to Christianize Native Americans in California.
• E) the highly successful exploration of California by Spanish explorer Juan Rodriguez Cabrillo.

Recognize the role of motivation in driving consumer behavior.

Identify the components and significance of Maslow's hierarchy of needs in marketing.

Distinguish between different types of needs within Maslow's hierarchy.

Analyze the impact of sociocultural influences on consumer decisions.

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Definitions:

Corporate Social Responsibility

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U.S. legislation enacted in 2002 to protect investors from fraudulent financial reporting by corporations, requiring strict adherence to accounting standards and the establishment of internal controls.

Internal Control

Internal control encompasses the policies and procedures implemented by a business to safeguard its assets, ensure accurate financial reporting, promote accountability, and prevent fraud.

Price-Earnings Ratio

A valuation metric for stocks, calculated as the market price per share divided by the earnings per share (EPS), indicating the dollar amount an investor can expect to invest in a company to receive one dollar of that company's earnings.