A Rehabilitation Center Wants to Target Women in Their 20s

question 170

Multiple Choice

A rehabilitation center wants to target women in their 20s who have received some permanent disability as the result of a skiing accident. In terms of the criteria used for selecting a target segment, this market may

• A) have no expected growth.
• B) not be compatible with the company's current resources.
• C) not be worth targeting since its market size is very small.
• D) not be readily accessible to the firm's marketing programs.
• E) be relatively expensive to reach.

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Definitions:

Profit

The earnings obtained when income from a business endeavor outstrips the total expenses, costs, and taxes necessary to maintain that endeavor.

Marginal Revenue

The additional income that is gained from selling one more unit of a product or service.

Price Change

A modification in the selling price of goods or services over a period.

Total Cost

The aggregate financial sum incurred by a firm in the production of goods or services, including both fixed and variable costs.