Market Segments Are

question 129

Multiple Choice

Market segments are

• A) the relatively heterogeneous groups of prospective buyers that result from the market segmentation process.
• B) all buyers of a product or service who have previously purchased a particular firm's products or services and who intend to repeat that purchase sometime in the future.
• C) the smallest number of buyers that have similar needs but do not react similarly in a buying situation.
• D) the relatively homogenous groups of prospective buyers that result from the market segmentation process.
• E) all potential buyers of a product or service who intend to purchase a firm's products or services but who have not yet done so.

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Definitions:

Absolute Threshold

The minimum intensity of a stimulus required for it to be detected by the senses at least 50% of the time.

Difference Threshold

The minimum difference in intensity or quantity required for a person to detect a change between two stimuli.

Separation Threshold

The minimum physical distance or difference that can be discerned between two stimuli.

Absolute Threshold

The smallest intensity of a stimulus that can be detected by the senses at least 50% of the time.