Recently Colgate-Palmolive Introduced Colgate Enamel Health Toothpaste, One That Claims

question 197

Multiple Choice

Recently Colgate-Palmolive introduced Colgate Enamel Health toothpaste, one that claims to replenish and polish tooth enamel, the hard outer layer of the tooth that provides a protective barrier to inner layers. This new formula helps to separate the Colgate product from its top competitors, such as Crest. What marketing strategy did Colgate-Palmolive use here?

• A) product differentiation
• B) product segmentation
• C) market expansion
• D) usage segmentation
• E) psychographic segmentation

---

Definitions:

Audience's Experience

The perceptions, reactions, and emotions of individuals who engage with content or performances.

Socioeconomic Groups

Categories of people sharing similar levels of wealth, income, education, and occupational status.

Language Barrier

The difficulty in communication between people who do not share a common language or dialect, hindering mutual understanding.

Lack of Knowledge

The state or condition of being unaware or uninformed about specific information, topics, or skills.