Universal Concerts Wants to Bring a Series of Music Concerts

question 198

Multiple Choice

Universal Concerts wants to bring a series of music concerts to Canada next year. In general, western Canadians prefer country music while eastern Canadians prefer rock. In fact, a country music event in eastern Canada is very likely to have lots of empty seats. To maximize revenue, Universal Concerts should segment its Canadian market according to

• A) geographic characteristics.
• B) demographic characteristics.
• C) music format characteristics.
• D) behavioral characteristics.
• E) psychographic characteristics.

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Definitions:

Cultural Cause

Factors within a society's culture, such as beliefs, norms, and values, that can influence individuals' behaviors and societal outcomes.

Acculturation

The process of adopting the cultural traits or social patterns of another group, especially by contact with another society.

Milgram's Study

A series of social psychology experiments conducted by Stanley Milgram, which measured the willingness of study participants to obey an authority figure who instructed them to perform acts conflicting with their personal conscience.

Ethical Standards

Principles that govern the conduct of an individual or group, emphasizing the distinction between right and wrong.