A Basic Test of the Usefulness of the Market Segmentation

question 113

Multiple Choice

A basic test of the usefulness of the market segmentation process is whether it leads to tangible marketing actions that can

• A) increase sales and profitability.
• B) stand up to legal scrutiny.
• C) be socially responsible.
• D) create sustainable demand.
• E) produce product differentiation.

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Definitions:

White Settlement

The establishment of communities in a new area by white people, often in regions previously or concurrently inhabited by Indigenous peoples or other ethnic groups.

Crop-Lien System

A form of credit extended to farmers, typically those who grew cotton, where future crops were used as collateral for loans to purchase supplies and land.

Debt

An obligation or liability to pay or render something to another party, which can be a result of borrowing funds or acquiring goods and services.

Crop-Lien System

A credit system used in the Southern United States after the Civil War, where farmers borrowed against future crop yields, leading to debt and economic dependency.