What Is Data Mining, and Why Is It Used in Marketing

question 56

Essay

What is data mining, and why is it used in marketing research?

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Definitions:

Personal Property

Movable assets or belongings that are owned by an individual or business, as opposed to real estate.

Tangibility

Tangibility refers to the quality of being perceptible by touch or being material, as opposed to intangible assets like patents or copyrights.

Inheritance

The assets, rights, and obligations passed down to heirs or legal successors after someone dies.

Mislaid Property

Refers to personal property that is unintentionally left by its owner in a place where it is likely to be found and cared for, such as leaving a book in a cafe.