Small Athletic Shoe Manufacturers Such as Vans Target Niche Markets

question 89

Multiple Choice

Small athletic shoe manufacturers such as Vans target niche markets like street culture or action sports enthusiasts, making shoes designed to satisfy the needs of these different specific groups of customers. This strategy is an example of

• A) market segmentation.
• B) mass customization.
• C) customized manufacturing.
• D) single chain marketing.
• E) market specific selection.

---

Definitions:

Stratified

Layered or arranged in layers, often referring to the structure of tissues in biology or the arrangement of sedimentary rocks in geology.

Abyssal

Refers to the deepest parts of the ocean, typically areas below 2,000 meters, characterized by very low temperatures, high pressures, and complete darkness.

Bathypelagic

Referring to the deep-sea zone, lying between about 1000 to 4000 meters below the ocean's surface, characterized by complete darkness.

Epipelagic

The uppermost layer of the ocean, extending from the surface down to about 200 meters, where sunlight is plentiful, supporting a diverse range of life.