Setting Research Objectives and Identifying Possible Marketing Actions That Might

question 141

Multiple Choice

Setting research objectives and identifying possible marketing actions that might result from the research would take place during which step of the five-step marketing research approach?

• A) Collect relevant information.
• B) Develop the research plan.
• C) Develop findings.
• D) Obtain secondary data.
• E) Define the problem.

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Definitions:

Implement

To put into effect or action; to execute a plan, agreement, or measure.

Evaluate Results

The process of analyzing outcomes to determine the extent to which objectives or goals have been achieved.

Tactical Plans

Short-term strategies designed to implement specific aspects of a more comprehensive strategic plan.

Strategic Objectives

Specific goals that an organization aims to achieve as part of its broader strategy, guiding decision-making and resource allocation.