When Compared to a Multiple Products, Multiple Market Segments Strategy

question 168

Multiple Choice

When compared to a multiple products, multiple market segments strategy, a one product, multiple market segments strategy

• A) is a much more effective means of meeting consumers' individual needs.
• B) creates greater savings in production costs.
• C) is a more effective way of meeting organizational objectives.
• D) has significantly higher distribution costs.
• E) is more profitable since a firm can charge the new segments higher prices without changing the product.

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A medical facility offering outpatient care and treatment during daytime hours, allowing patients to return home at night.

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