Lands' End Will Custom-Fit a Marinac Jacket and Make It

question 169

Multiple Choice

Lands' End will custom-fit a Marinac jacket and make it with additional features such as thumb loops, underarm ventilation slits, and a key clip when you order from LandsEnd.com. This is an example of

• A) family branding.
• B) mass customization.
• C) "Tiffany/Walmart" marketing.
• D) market melding.
• E) specialty customization.

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Definitions:

Partially Assembled

Refers to products or goods that have been partially put together but require additional assembly or work to be considered complete.

Raw Logs

Unprocessed timber that has been cut but not yet transformed into lumber or other finished products.

Least Liquid

Assets that are hardest to convert into cash without significant loss in value.

Credit Period

The duration of time the buyer is allowed to pay for a purchase after the sale has been made, without incurring any interest.