The First Step in Segmenting and Targeting Markets That Links

question 3

Multiple Choice

The first step in segmenting and targeting markets that links customer needs to marketing actions is to

• A) group potential buyers into segments.
• B) develop a market-product grid and estimate size of the overall market.
• C) select target markets.
• D) group products to be sold into categories.
• E) take marketing actions to reach target markets.

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Definitions:

Turbidity Current

A current in water or air that moves downward because it is more dense than the adjacent water or air, especially applied to a swift, bottom-flowing current of water and suspended sediment on the seafloor or the bottom of a lake.

Continental Shelf

A gently sloping, relatively shallow area of seafloor that flanks a continent and is underlain by thinned continental crust.

Clastic Rocks

Sedimentary rocks composed of fragments of pre-existing rocks, transported and deposited by water, wind, or ice.

Shale

A fine-grained sedimentary rock formed from clay and mud, often used as a source of oil and natural gas.