The First Step in Segmenting and Targeting Markets That Links

question 3

Multiple Choice

The first step in segmenting and targeting markets that links customer needs to marketing actions is to

• A) group potential buyers into segments.
• B) develop a market-product grid and estimate size of the overall market.
• C) select target markets.
• D) group products to be sold into categories.
• E) take marketing actions to reach target markets.

---

Definitions:

Wind Energy

A form of renewable energy that converts wind power into electricity or mechanical power.

Demographers

Specialists who study population dynamics, including its size, structure, and distribution.

Birthrates

The ratio of live births in an area to the population of that area over a year, typically expressed per 1000 inhabitants.

Economic View

A perspective or analysis regarding how economic forces interact, including considerations of markets, resource allocations, and the impacts of policies.