A Means of Displaying in Two Dimensions the Location of Its

question 2

Multiple Choice

A means of displaying in two dimensions the location of its own and competing products or brands in the minds of consumers is

• A) an awareness matrix.
• B) a growth-share matrix.
• C) a market-product grid.
• D) a perceptual map.
• E) a product differentiation chart.

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Definitions:

Bakery

A place where bread, pastries, cakes, and other baked goods are made or sold.

Gross Domestic Product

Measures the total value of all goods and services produced within a country’s borders over a specific time period, indicative of its economic health.

Sanitation

Measures aimed at promoting hygiene and preventing disease, especially through the provision of clean water and disposal of sewage and waste.

Mobiles

Portable electronic devices with connectivity capabilities, such as smartphones and tablets, used for communication and information access.