Criteria for Forming Segments Involve Both Similarities and Differences

question 27

Multiple Choice

Criteria for forming segments involve both similarities and differences. Which of the following statements is most accurate?

• A) Within a segment, the needs of potential buyers should be different; among segments, the needs of buyers should be similar.
• B) Within a segment, the needs of potential buyers should be similar; among segments, the needs of buyers should be different.
• C) The needs of buyers should be different, both between segments and within segments.
• D) The needs of buyers should be the same, both between segments and within segments.
• E) If there are any differences at all, you should forgo any segmentation.

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Definitions:

Sample Size

Refers to the number of observations or participants included in a statistical sample.

Type I Error

The incorrect rejection of a true null hypothesis, or a false positive, in statistical hypothesis testing.

Population Means

The average values of a particular characteristic for all individuals or elements within a defined population.

Confidence Interval

A spectrum of values calculated from sample data, anticipated to surround the value of an unexpressed population parameter.