In the Sneaker Business, Heelys Practiced ________ Positioning When It

question 28

Multiple Choice

In the sneaker business, Heelys practiced ________ positioning when it introduced a line of Heelys sneakers that came with an imbedded, detachable wheel in the shoe's heel marketed to young teens.

• A) head-to-head
• B) parallel market
• C) reflexive
• D) repositioning
• E) differentiation

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Definitions:

Statistical Discrepancy

The difference between two sets of numbers or data points that are expected to be in agreement but are not, due to errors or variances.

Balance of Payments

A financial statement that summarizes a country's transactions with the rest of the world, including trade, investments, and monetary movements, over a specific time period.

Foreign Exchange Market

A global marketplace for trading national currencies against one another.

Euros

The official currency of the eurozone, which consists of 19 of the 27 European Union member states.