Procter & Gamble (P&G) Decided to Skip a Generation of Consumers

question 158

Multiple Choice

Procter & Gamble (P&G) decided to skip a generation of consumers when it began to market Old Spice deodorant. The target market consists of men aged 18 to 34 years old (Generation Y) who don't remember the Old Spice brand sold to their grandfathers many years ago. P&G is using which type of segmentation variable?

• A) behavioral
• B) demographic
• C) lifestyle
• D) geographic
• E) psychographic

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Definitions:

Word Salad

A disorganized speech pattern reflecting severe disconnection in thought, often seen in psychiatric conditions like schizophrenia, where words are jumbled without logical connection.

Dopamine Receptors

Proteins located on the surface of neurons that bind to dopamine and transmit its signal inside the cell, influencing mood, motivation, and pleasure.

Norepinephrine

A neurotransmitter involved in arousal and alertness, as well as in the stress response.

Positive Symptoms

Features of psychotic conditions characterized by the presence of unusual perceptions, thoughts, or behaviors not normally experienced by individuals.