All of These Are Psychographic Segmentation Variables Except Which

question 87

Multiple Choice

All of these are psychographic segmentation variables except which?

• A) lifestyle
• B) needs
• C) income
• D) PRIZM
• E) personality

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Definitions:

Consumerism

The cultural and economic order that encourages the acquisition of goods and services in ever-increasing amounts.

Credit Cards

Financial instruments issued by banks allowing cardholders to borrow funds with which to pay for goods and services with the promise to repay the bank, along with agreed charges, at a later date.

Big Business

Large-scale or major corporations that hold significant influence and power in the economy and political landscape.

Economic Uncertainty

A situation where there is a lack of predictability or stability in the economic future, often leading to cautious financial planning and investments.