You Can Go to Your Nearest Hallmark Card Store and Buy

question 150

Multiple Choice

You can go to your nearest Hallmark card store and buy a birthday greeting card for a friend and pay $4.50. Or you can buy a Hallmark card from its new $0.99 line of greeting cards, made with lesser-quality materials but just as sentimental, sold at Barnes & Noble bookstores. This is an example of

• A) mass customization.
• B) organizational synergy.
• C) one product and multiple market segments.
• D) price discrimination.
• E) a Tiffany/Walmart strategy.

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Definitions:

Social Loafing

The occurrence in which people put in less effort towards reaching a goal while working as part of a team compared to when working by themselves.

Social Facilitation

The tendency for people to perform differently, usually better, on tasks when they are in the presence of others compared to when they are alone.

Goof-off Phenomenon

The tendency to reduce effort and productivity in group settings due to the perceived diffusion of personal responsibility.

Social Facilitation

The tendency for people to perform differently when in the presence of others compared to when alone, typically showing an improvement in performance on simple or well-rehearsed tasks.