Segmentation Based on What Product Features Are Important to Different

question 120

Multiple Choice

Segmentation based on what product features are important to different customers is a form of

• A) demographic segmentation.
• B) behavioral segmentation.
• C) psychographic segmentation.
• D) geographic segmentation.
• E) socioeconomic segmentation.

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Definitions:

Semantic

Pertaining to meaning in language or logic, often dealing with the relationships between signs and symbols and what they represent.

Episodic Memory

refers to the ability to recall specific events, situations, or experiences from an individual's past, complete with contextual details.

Concepts

Abstract ideas or mental symbols that represent phenomena, objects, or conditions, forming the basic building blocks of thoughts and beliefs.

Symbols

Objects, signs, or representations that stand for or suggest something else by association, resemblance, or convention.