Segmentation Based on What Product Features Are Important to Different

question 120

Multiple Choice

Segmentation based on what product features are important to different customers is a form of

• A) demographic segmentation.
• B) behavioral segmentation.
• C) psychographic segmentation.
• D) geographic segmentation.
• E) socioeconomic segmentation.

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Definitions:

Preparation Costs

Expenses incurred in getting assets or products ready for use or sale.

Sales Tax

A government-imposed tax on sales of goods and services, collected by retailers at the point of sale and then passed on to the government.

Transportation Costs

Expenses incurred in the process of moving goods from one location to another, including freight, shipping, and handling fees.

Computer Equipment

The physical hardware and devices used for computing processes, such as servers, desktops, laptops, and related peripherals.